When Michael was serving as the Operations Manager of a construction company he was not satisfied with the way the company was represented with the existing image. Talking with several local website and print houses it seemed as if they knew nothing about the construction industry. This meant that even after having to pay someone for creating and designing his valuable time would still be needed to walk these professionals though each step of the creation.

After repeated discussions with the company’s owner Michael decided that spending the money with someone who still needed that much guidance was a poor choice. They finally sat down together and went through their own process designing new logos, sales material, flyers and a website. The new company image proved to be a hit with customers and something the competitors later admitted looked like very expensive outside help. Since the results were so rewarding Michael really enjoyed the work and would go on to do everything for the company in-house.

After leaving that company Michael’s services were requested by his new employer to build and maintain a website. At the same time his former companies largest regional competitor contacted him to redesign sales materials and compile a sales pitch book similar to the one he already created with great success.

Today Michael operates Level 8 as a side project with hopes of it one day becoming a lager enterprise.